In this day and age of fashion, designers are going above and beyond with creating original and unique pieces. Their handiwork comes from detailed thought processes and carefully chosen inspirations that will take their brand or label to the next level.
A prime example of this would be the designer behind VONI Studio, Veronica Lee. VONI studio is a New York City based label, focusing on high fashion. Their newest assemblage, the “Womb” collection features awe-inspiring pieces that is certain to catch the eye. One particular standout piece, the Utero Jacket, caught ours with it's all too familiar form, created to mimic the the organ it was named after.
EM: What inspired you to create “Utero Jacket” and “Uterine Blossom Skirt?”
LEE: My inspiration for the whole collection is the womb.
EM: What was the thought process for creating the design for the “Utero Jacket?”
LEE: I had come across the faux crocodile material several months ago and swatched it because instead of seeing the plastic pattern crocodile scales as what they were meant to look like they appeared to me as some deep intense abstract womb pattern. I knew I had to use it. And the material drove me to come up with the design. I knew I wanted to make something that had both structure and delicacy as well as movement because this is how I envisioned the womb to be.
EM: Is there any correlation between the color and the inspiration behind the “Womb Collection?”
LEE: Yes, the colors I chose for the womb collection are every shade of pink and red. When I researched images of the womb early on in the development of the collection, they were mostly in this fleshy pink or translucent red colors.
EM: What was your process like for creating the “Utero Jacket?”
LEE: I had come across the faux crocodile material several months ago and swatched it because instead of seeing the plastic crocodile scale pattern as what they were meant to look like, they appeared to me as some deep intense abstract womb pattern. I knew I had to use it. And the material drove me to come up with the design. I knew I wanted to make something that had both structure and delicacy as well as movement because this is how I envisioned the womb to be.
EM: Was there a certain style or audience you were concentrating on for this collection?
LEE: No certain style. I don’t think anyone can really pinpoint a “style” that it fits into, it might be a combination of different styles, if anything.
EM: Does the collection fit with street fashion or high-end fashion, and how so?
LEE: I don’t like to categorize fashion into just these two because I believe there’s much more of a variety than that. In general though, I wouldn’t say it fits into the street fashion category because the Womb Collection is not something you’ll see most people wearing to work or to school. Because of their sculptural nature, they’re really for people who are looking to stand out and are okay with looking, with lack of a better word - extravagant.
EM: Are you working on anything new for 2018?
LEE: Yes! I am cooking up some new pieces, but they’re still under wraps.