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JUST IN XX: The Unexpected Treat of NYFW

Designer, Justin Yu-Ying Chou relaunched his latest label, JUST IN XX at this season's NYFW.  JUST IN XX identifies as a high street concept that take classic lines and techniques and gives them an edgy twist.  In a sort of “rebellious” style, Chou is criticizing mass social media and the constant need to retouch every photo. The SS19 collection, named F@$HITION, is a reaction to the perfectionism that the fashion world demands and an ode to “reclaiming identity.”

Chou’s design approach is elegant yet laissez faire.  The sleeves of jackets fall where they may, while the cut of each garment is still sleek.  “Chou uses unbalanced geometric lines, twisted patterns and distressed tailoring to further toy with ideas of high quality fashion.” There is a certain irony to that thinking.  The very styles that were segregated to the African American community over two decades ago are now the very base for a disruption in the high fashion world. The run of show was similar to an old “Rip the Runway”  fashion show on BET in the early 2000s. Rather than a traditional show, there was a live performance from an Taiwanese rapper OZI, who performed his song in the middle of the show, before the second half of the collection was shown.

A nice addition to the show was another Nike appearance with sock high heel shoes for the women and Air Force One’s for the men.  Nike has quickly become fashion’s latest obsession, as they seem to be the brand synonymous with standing up against the collective and carving your own way, while remaining a staple in the hip hop community.  

Chou’s fervor and willingness to push bounds makes Just in XX on time for a new day in high fashion community.

Images: JUST IN XX

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